Getting To Know Your Market

Many entrepreneurs have great ideas for starting a business, but fail to take into consideration key elements of the marketplace. This workshop presents five important things every entrepreneur must know about his/her startup’s potential customers, competitors, and where the idea fits within the competitive landscape. Participants will learn and practice with a variety of tools to understand what market segments are the best matches for your product or service. 2 hours| Contact Pathfinder to schedule workshop or get more information.